Expo Pitfalls nyob rau hauv Kev Lag Luam Exhibition TSHIAB: Feem ntau yuam kev tshiab Exhibitors Ua (thiab yuav kho lawv li cas)

Kev lag luam qhia tseem ua rau-lossis-tawg channel rau cov khoom siv hluav taws xob cua sov-txawm tias koj tab tom ua kom pom cov ntsuas kub zoo, lub tshuab ua kom sov, lossis lub tshuab cua sov hauv tsev. Rau cov neeg tuaj koom tshiab, txawm li cas los xij, kev zoo siab ntawm kev tau txais pem hauv ntej ntawm cov neeg yuav khoom feem ntau overshadows cov ntsiab lus tseem ceeb. Qhov tshwm sim? Kev siv nyiaj txiag tsis txaus, tsis muaj cov thawj coj, thiab cov rooj muag khoom uas sib xyaw rau hauv cov neeg coob coob. Peb tau rub los ntawm qhov tseeb-kev paub txog kev lag luam hauv ntiaj teb los rhuav tshem cov teeb meem feem ntau rau cov khoom siv hluav taws xob cua sov, ntxiv rau kev kho kom zoo los hloov koj qhov yeeb yam tom ntej mus rau kev ua yeeb yam - ua kom muaj kev vam meej.

Ua yuam kev 1: 展品 Logistics Failures-Koj cov cua sov tau daig ntawm kev lis kev cai

Nov yog npau suav phem uas peb tau pom ntau dhau lawm: Ib pab neeg ya mus rau European expo, tsuas yog nrhiav lawv cov qauv hluav taws xob cua sov uas raug ntes ntawm kev lis kev cai. Vim li cas? Cov ntaub ntawv tsis tiav rau cov khoom siv hluav taws xob, tsis muaj "cov qauv-tsuas yog" daim ntawv lo, lossis cov lus piav qhia tsis meej ntawm lub zog cua sov. Tsis zoo li cov khoom lag luam, cov khoom siv hluav taws xob cua sov ntsib kev tshuaj xyuas nruj dua vim cov qauv ntsuas hluav taws xob thiab cov kev tswj hwm kev nyab xeeb- thiab kev ncua sij hawm tuaj yeem ua rau koj lub rooj zaum khoob rau hnub.

Kho Nws:Pib logistics 8-10 lub lis piam ua ntej, tsis yog 4. Sau txhua tus qauv kom meej nrog "Tsis yog-Saleable Sample" thiab suav nrog cov ncauj lus kom ntxaws specs (voltage, wattage, material) ntawm daim ntawv kev lis kev cai. Rau kev ua yeeb yam thoob ntiaj teb, nqa 1-2 cov qauv hauv koj lub nra (xws li, lub tshuab cua sov lossis lub ntsuas cua sov) ua ib qho thaub qab. Koom tes nrog tus neeg xa khoom xa tuaj uas tshwj xeeb hauv cov khoom siv hluav taws xob-lawv yuav paub yuav ua li cas taug qab cov ntawv pov thawj hauv cheeb tsam (xws li CE rau Europe lossis UL rau Asmeskas) kom tsis txhob tuav{13}}ups.

Qhov yuam kev 2: Lub Rooj Muag Khoom Tsim Uas Tsis quav ntsej cov khoom cua sov Demos

Ntau tus neeg tuaj koom tshiab splurge ntawm flashy lightboxes lossis loj banners, tsuas yog paub lawv cov khoom siv hluav taws xob cua sov tsis tuaj yeem ua kom pom tseeb. Peb ib zaug pom ib lub lag luam nthuav tawm cov cua sov sab nraum zoov uas tsis muaj qhov hluav taws xob nyob ze -lawv tau siv peb hnub piav qhia "nws ua haujlwm li cas" es tsis txhob cia cov neeg yuav khoom hnov ​​cua sov. Lwm tus cramming ntau cov khoom rau hauv qhov chaw me me, ua rau nws tsis yooj yim rau cov neeg tuaj koom los ntsuas cov cua sov lev qhov kub lossis qhov ntsuas kub ntawm qhov sib txuas.

Kho Nws:Tsim koj lub rooj muag khoom nyob ib ncig ntawm kev ua haujlwm, tsis yog kev zoo nkauj xwb. Ua ntej siv hluav taws xob ua ntej- nug qhov chaw rau qhov hluav taws xob ntxiv (220V / 110V, nyob ntawm thaj tsam) thiab nqa hnyav -cov hlua txuas ntxiv. Siv qhov kev teeb tsa me me (xav tias cov xim dawb thiab cov suab nruab nrab, zoo li Apple lub rooj muag khoom) los qhia txog 3-5 lub hnub qub khoom, tsis yog txhua txhua SKU. Tsim ib cheeb tsam demo tshwj xeeb: Rau lub tshuab cua sov, cia cov neeg yuav khoom kho qhov chaw thiab hnov ​​​​cov cua ntws; rau cov cua sov hauv qab, teeb tsa lub vaj huam sib luag me me nrog lub ntsuas kub. Ntxiv ib lub vijtsam digital looping 60-thib ob ntawm koj cov khoom daws cov ntsiab lus mob (xws li, tsev neeg nyob sov nrog koj lub rhaub thaum lub caij txias) txhawm rau nqa cov neeg caij tsheb hauv 3 vib nas this.

Qhov yuam kev 3: Cov Pab Pawg Muag Khoom Wing It-Tsis muaj qhov qhia txog kev lag luam cua sov Cov ntsiab lus mob

Tsis muaj dab tsi cuam tshuam cov neeg yuav khoom sai dua li tus neeg muag khoom muag uas tsis tuaj yeem teb cov lus nug. Peb tau saib cov neeg tuaj koom taug kev deb ntawm lub rooj muag khoom thaum cov neeg sawv cev tsis tuaj yeem piav qhia txog kev siv hluav taws xob (piv txwv li, "COP ntawm lub tshuab cua sov no yog dab tsi?") lossis cov yam ntxwv kev nyab xeeb (piv txwv li, "Lub tshuab cua sov no puas muaj kev tiv thaiv overheat?"). Qhov phem tshaj: Cov neeg sawv cev uas coj nrog "Peb tus nqi pheej yig" es tsis txhob hais txog tus neeg yuav khoom qhov xav tau tiag tiag-zoo li lub tsev so saws nrhiav tus nqi- cov kev daws teeb meem cua sov zoo lossis cov tswv tsev ua ntej ua haujlwm ntsiag to.

Kho Nws:Qhia koj pab neeg xws li "cov kws paub txog hluav taws xob cua sov," tsis yog cov neeg muag khoom xwb. Laum lawv ntawm cov ntsiab lus tseem ceeb: wattage, kev siv hluav taws xob, cov ntaub ntawv pov thawj (CE, UL, RoHS), thiab cov FAQs (piv txwv li, "Nws yuav siv sijhawm ntev npaum li cas rau chav tsev 20㎡?"). Lub luag haujlwm-ua si qhov xwm txheej tshwj xeeb rau koj cov neeg tuaj saib: Rau cov neeg yuav khoom B2B, xyaum sib tham txog tus nqi ntau thiab lub sijhawm xa khoom; rau cov neeg siv khoom, tsom mus rau qhov yooj yim ntawm kev siv thiab ntev - txuag lub sij hawm. Ban generic pitches-qhia reps pib nrog cov lus nug: "Puas yog koj tab tom nrhiav rau cua sov tov rau vaj tse lossis kev lag luam siv?" "Koj qhov kev txhawj xeeb loj tshaj yog dab tsi-cov nqi hluav taws xob, kev nyab xeeb, lossis kev teeb tsa?" Tom qab ntawd kho qhov kev sib tham rau tus neeg yuav khoom qhov mob.

Qhov yuam kev 4: Kev thauj khoom ntau dhau ntawm cov ntaub ntawv luam tawm -Tsis quav ntsej cov Digital & Cov Tswv Yim Swag

Cov neeg tuaj koom tshiab feem ntau nqa 200+ phaus ntawm cov ntawv luam tawm, tsuas yog xa lawv feem ntau rov qab. Rau cov khoom siv hluav taws xob cua sov, cov ntawv tuab tuab uas muaj cov kev qhia tshwj xeeb yog ib qho yooj yim rau tsis quav ntsej- cov neeg yuav khoom tsis xav nqa phau ntawv hnyav nyob ib puag ncig hauv pem teb. Qhov phem tshaj, generic swag (xws li cwj mem lossis keychains) tau pov rau hauv lub thoob khib nyiab ua ntej qhov yeeb yam xaus.

Kho Nws:Mus rau digital ua ntej. Sau cov ntawv me me, zoo nkauj nrog QR code txuas rau koj cov khoom lag luam tag nrho thiab cov yeeb yaj kiab demo- qhov no yog qhov sib dua rau cov neeg yuav khoom thiab cia koj taug qab leej twg koom nrog koj cov ntsiab lus. Rau swag, xaiv cov khoom uas khi rau koj txoj kev lag luam thiab muaj txiaj ntsig: Cov khoom siv USB (preloaded nrog cov khoom docs) yog zoo meej rau B2B cov neeg yuav khoom, thaum cov khoom siv ua kom sov (koj tus kheej cov khoom!) lossis cov khoom lag luam thermal mugs resonate nrog cov neeg siv khoom. Cov khoom no tau siv ntev tom qab kev ua yeeb yam, ua kom koj lub siab nyiam.