Kev Lag Luam Exhibition NEWS Confessions: Exhibitors Qhia Lawv Qhov Loj Tshaj Plaws Expo Regrets (thiab Lessons)

Kev lag luam hluav taws xob cua sov kev lag luam kev lag luam qhia-los ntawm Hongwei World Electric Heating Industry Exhibition txhua xyoo mus rau niche regional fairs -yog ua- lossis - tawg lub sijhawm. Lawv nyob qhov twg lub zog ntsuab- tsom cov neeg yuav khoom ntsib cov khoom siv hluav taws xob graphene, ntsuas kub ntse, thiab cov khoom siv hluav taws xob cua sov. Tab sis rau ntau tus neeg tuaj koom, cov txheej xwm siab - ceg txheem ntseeg tawm mus "dab tsi-yog." Peb tau tham nrog tsib tus kws tshaj lij hluav taws xob cua sov txog lawv qhov kev ua yuam kev expo kim tshaj plaws thiab cov lus qhia uas hloov kho lawv cov tswv yim yav tom ntej 参展.

Txaus siab rau 1: Ua ntej lub rooj muag khoom zoo nkauj tshaj qhov ua qauv qhia

"Peb tau siv 60% ntawm peb cov peev nyiaj rau kev ua kom zoo nkauj, eco-them lub rooj muag khoom kom haum rau 'Green Power, Heat the Future' expo theme- tsuas yog kom paub tias peb tsis nco qab npaj rau kev sim cov khoom nyob," lees Li Wei, tus thawj coj muag khoom ntawm Guangzhou - raws li cov khoom siv hluav taws xob cua sov. Lawv cov khoom lag luam hnub qub, lub zog tshiab- muaj peev xwm ua kom muaj cua sov, zaum ntawm lub pedestal tsis muaj hluav taws xob lossis qhov chaw ua qauv qhia. "Cov neeg yuav khoom tsis yog xav saib nws xwb-lawv yuav tsum xav tias nws cov khoom siv hluav taws xob thiab pom cov kev tswj hwm ntse hauv kev nqis tes ua. Cov neeg sib tw nrog lub rooj muag khoom yooj yim tab sis kev sib tham sib demos tau taug kev nrog kev txiav txim peb tsis tau."

Zaj Lus Qhia:Rau cov khoom siv hluav taws xob cua sov, kev ua haujlwm trumps flair. Muab cov peev nyiaj rau cov cheeb tsam tshwj xeeb nrog rau kev siv hluav taws xob kom zoo, kev tiv thaiv kev nyab xeeb (raws li UL 1278 cov qauv), thiab pom kev pom tseeb. Kuaj txhua qhov kev teeb tsa demo 24 teev ua ntej qhov yeeb yam- suav nrog cov peev txheej hluav taws xob thaub qab- kom tsis txhob dhau - feeb ua tsis tiav. "Tam sim no peb tsim lub rooj muag khoom nyob ib puag ncig peb cov khoom ua ntej," Li ntxiv. "Kev zoo nkauj ntxiv rau cov khoom, tsis yog lwm txoj hauv kev."

Kev tu siab 2: Kev saib xyuas cov ntaub ntawv ua raws li kev nyab xeeb

Lub tshuab hluav taws xob lub tshuab hluav taws xob lub tshuab hluav taws xob los ntawm Zhejiang tau kawm qhov mob siab rau ntawm 2025 thoob ntiaj teb expo. "Peb tau nqa peb lub tshuab hluav taws xob infrared tshiab tab sis tsuas yog ntim cov ntaub ntawv siv yooj yim xwb - tsis muaj ntawv pov thawj kev nyab xeeb lossis daim ntawv pov thawj ua raws," tus thawj coj lag luam Zhang Yue hais. Thaum cov neeg yuav khoom nyob sab Europe tau thov kom muaj pov thawj ua tau raws li EU cov qauv kev nyab xeeb, pab pawg yuav tsum tau sib cav rau email cov ntaub ntawv los ntawm lub hoobkas. "Los ntawm lub sijhawm peb xa lawv, cov neeg yuav khoom tau tsiv mus rau cov hom lag luam nrog cov ntaub ntawv ua raws li cov ntaub ntawv tau yooj yim. Peb poob peb lub peev xwm xa tawm hnub ntawd."

Kev nyab xeeb tsis yog -kev sib tham hauv hluav taws xob cua sov, qhov twg cov ntawv pov thawj cuav thiab cov lus ceeb toom tsis txaus yog cov ntsiab lus tseem ceeb hauv kev lag luam.Zaj Lus Qhia:Npaj cov ntawv luam ntawm lub cev thiab cov ntawv digital ntawm txhua cov ntaub ntawv tseem ceeb-UL, CE, lossis CPSC cov ntawv pov thawj, cov ntawv ceeb toom kev nyab xeeb, thiab cov lus qhia ua raws- npaj los ntawm cheeb tsam. Muaj ib pab neeg ua haujlwm tshwj xeeb uas tuaj yeem piav qhia txog kev nyab xeeb kev nyab xeeb, los ntawm kev txwv kev faib hluav taws kub mus rau kev tiv thaiv hluav taws. "Tam sim no peb tsim 'cov ntaub ntawv ua raws' rau txhua qhov expo, nrog rau thaj tsam - cov ntaub ntawv tshwj xeeb npaj xa mus rau qhov chaw," Zhang sau tseg.

Kev tu siab 3: Tsis quav ntsej Niche Cov Neeg Qhua Segmentation

Ib lub chaw tsim khoom tshwj xeeb hauv kev lag luam hluav taws xob cua sov tshuab ua qhov yuam kev ntawm lub hom phiaj "cov neeg yuav khoom" ntawm 2026 expo. "Peb tau nthuav tawm ob peb lub tsev noj mov- qib cua sov vaj huam sib luag thiab cov khoom lag luam hauv tsev tso cua sov hauv tib qhov chaw, tsis muaj qhov pom tseeb," hais Wang Tao, tus thawj coj txhim kho kev lag luam. "Cov tswv tsev noj mov tau dhau los ntawm cov cuab yeej siv hauv kev lag luam, thaum cov neeg yuav khoom hauv lub Hoobkas tau tso peb los ua 'me me- teev cov khoom lag luam.' Peb tau xaus nrog ob peb tus thawj coj tsim nyog. "

Kev lag luam hluav taws xob cua sov yog segmented heev - pej xeem, kev lag luam, thiab cov neeg yuav khoom muaj cov kev xav tau sib txawv.Zaj Lus Qhia:Kho koj lub rooj muag zaub layout thiab xa lus rau cov neeg tuaj saib tseem ceeb. Piv txwv li, muab ib qho chaw rau cov khoom siv hluav taws xob hauv tsev ntse nrog kev tswj hwm app, thiab lwm qhov rau lub zog -txuag kev lag luam nrog cov ntaub ntawv tshawb fawb los ntawm cov neeg siv khoom tsim khoom. Koom tes nrog cov koom haum expo los koom nrog cov kev sib tw sib tw, xws li "Industrial Heating Solutions Roundtable," kom txuas nrog ua ntej - cov neeg yuav khoom tsim nyog. "Kev ua yeeb yam dhau los, peb tau tsom mus rau cov neeg siv khoom lag luam nkaus xwb thiab ua ob npaug rau peb cov thawj coj tsim nyog," Wang hais.

Kev tu siab 4: Tso lub Pob rau ntawm Post-Expo Ua raws-Up

"Peb tau sau ntau dua 200 daim npav lag luam tab sis tos ob lub lis piam los ua raws li- thaum ntawd, peb cov thawj coj twb tau teem caij ntsib nrog cov neeg sib tw," lees Chen Jia, tus tsim ntawm kev pib tsim cov yeeb yaj kiab graphene cua sov. Pab neeg no xav tias cov neeg yuav khoom yuav nco ntsoov lawv cov khoom tshiab, tab sis nyob rau hauv qhov chaw muaj hluav taws xob muaj cua sov, tawm ntawm qhov pom yog tawm ntawm lub siab. "Qhov phem dua, peb tau xa email dav dav rau txhua tus, tsis hais txog peb hauv - rooj sib tham txog lawv cov kev xav tau tshwj xeeb- zoo li lub tsev so saw hlau nrhiav lub zog - chav tsev ua kom sov."

Zaj Lus Qhia:Ua raws li hauv 48 teev-thaum koj cov khoom thiab kev sib tham tshiab. Segment coj los ntawm lawv cov kev xav tau (xws li, "cov phiaj xwm ntsuab," "kev lag luam retrofits") thiab tus kheej cov lus nrog cov ntsiab lus ntawm koj qhov kev sib tham. suav nrog tus nqi ntxiv: qhov txuas rau cov khoom lag luam demo video, daim ntawv pov thawj kev nyab xeeb, lossis cov ntaub ntawv kawm ntsig txog lawv txoj kev lag luam. "Tam sim no peb muab ib pab neeg los muab tswv yim coj mus rau hauv peb CRM tam sim ntawd tom qab ua yeeb yam, nrog cov ntawv sau tseg ntawm txhua tus neeg yuav khoom qhov tseem ceeb," Chen piav qhia. "Peb qhov kev ua raws- cov lus teb tau nce los ntawm 15% mus rau 40%.

Kev khuv xim 5: Kev kwv yees lub zog ntawm kev lag luam xwm txheej

Ib nrab ntawm - lub tshuab rhaub hluav taws xob loj tau hla lub expo qhov "Lub Rooj Sib Tham Tshiab Zog Hluav Taws Xob" los tsom mus rau lawv lub rooj muag khoom- tsuas yog kom tsis txhob muaj lub sijhawm los ntsib tus neeg muaj kev lag luam tseem ceeb. "Lub rooj sab laj ntawd yog qhov chaw cov neeg yuav khoom loj thiab cov neeg tsim cai tau sib tham txog yav tom ntej ntawm cov kev cai ntawm cov cua sov ntsuab," hais tias tus thawj coj muag khoom Liu Xin. "Peb cov neeg sib tw uas tau koom nrog tau hais tawm hauv kev lag luam luam tawm thiab tau txais kev ntseeg siab thaum hmo ntuj. Peb nyob twj ywm hauv peb lub rooj muag khoom, tham nrog cov neeg taug kev xws li tsis txhob txiav txim siab- cov neeg tsim khoom."

Zaj Lus Qhia:Expos yog ntau tshaj li lub rooj muag zaub xwb -lawv yog ecosystem hubs. Muab cov neeg koom nrog koom nrog cov rooj sib tham, kev tshaj tawm cov khoom lag luam, thiab kev sib tham sib tham. Npaj elevator pitches rau cov chaw no -cov ntsiab lus, jargon-cov lus piav qhia pub dawb ntawm koj cov khoom siv daws cov teeb meem kev lag luam li cas (piv txwv li, "Peb cov cua sov- rov qab tshuab txiav nqi hluav taws xob los ntawm 30%"). "Tam sim no peb faib peb pab pawg: ib nrab txiv neej lub rooj muag khoom, ib nrab koom nrog cov zej zog nthuav dav," Liu hais. "Kev sib txuas peb ua sab nraum lub rooj muag khoom feem ntau ua rau muaj kev lag luam loj dua."

Rau cov khoom siv hluav taws xob ua kom sov, kev ua tiav ntawm kev lag luam qhia tau npau taws rau kev npaj, tshwj xeeb, thiab muaj nyob hauv - ob qho tib si hauv koj lub rooj muag khoom thiab dhau mus. Cov kev khuv xim no tsis yog dab neeg tsov rog xwb; lawv nyob nraum roadmaps kom tsis txhob raug nqi yuam kev nyob rau hauv ib qho kev lag luam uas innovation thiab ua raws li mus rau tes ntawm tes. Raws li kev lag luam loj hlob -nrog Tuam Tshoj txoj kev lag luam twb dhau 190 billion RMB-expos tsuas yog qhov tseem ceeb dua. Cov hom lag luam uas kawm los ntawm cov tshooj lus no yuav tsis muaj sia nyob tsuas yog -lawv yuav ua kom lawv txoj kev loj hlob.